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Advanced Online Advertising Solutions |
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Founded in 1995 as the Web.s first online weather service, Weather Underground has grown into the most comprehensive, user friendly weather site on the Web today. As well as offering traditional demographic and socioeconomic targeting tools, Weather Underground provides advertisers with unique targeting opportunities based on our detailed weather information, delivering target-driven content to a loyal, affluent user base.
User Profile (Nielsen@plan, February 2008)
| Subcategory: |
Name: |
Online 18+: |
wunderground.com: |
Index: |
US pop Index: |
Gender |
Male |
42.8% |
54.8% |
128 |
110 |
Gender |
Female |
57.2% |
45.2% |
79 |
90 |
Household Income |
$150 K+ |
9.6% |
11.2% |
117 |
138 |
Household Income |
$100 K+ |
25.3% |
31.1% |
123 |
148 |
Household Income |
$75 K+ |
43.7% |
51.9% |
119 |
143 |
Occupation |
Professional / Management |
33.1% |
42.7% |
129 |
160 |
Standard Education |
Post Graduate |
22.8% |
31.1% |
136 |
182 |
Type of Residence |
Own Single Family Home |
71.8% |
79.9% |
111 |
130 |
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Traffic Statistics:
- Monthly Page Views: 160.9 million *
- US Monthly Unique Users: 11.1 million **
- Worldwide Unique Users: 15.4 million **
- Average page views per visit: 3.02 **
- Average visit per unique: 2.87 **
* Internal logs, Feb 2008
** Quantcast, Feb 2008
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Target on Weather Underground by:
- Weather Conditions
- Zip Code, City, State, Region, DMA, Country and IP
- Demographics: We can reach 65 segments, 12 life mode summary groups , 11 urbanization summary groups, 20 areas of user interest
- Time of Day / Day of Week
- 76 languages
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Travelers:
- Target users who run searches for weather conditions out-of-state or abroad.
- 69.5% of our user have shopped online for travel within the last 6 months.
- 50.3% have actually purchased travel online in the last 6 months - opposed to 39% for the general online population (Nielsen@plan, Jan 2008).
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Target Driven Content:
- Target the content of your campaigns according to weather conditions - supply different creatives for different conditions.
- We can also deliver real-time weather data within your ad creative to engage your target audience.
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Creative Specifications
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Leaderboard:
- Dimensions: 728x90 and 468x60
- Images, Java Script & IFrame accepted
- GIF or JPG File Size . 20k max
- Flash File Size . 30k max
- Rich Media on approval
Skyscrapers:
- Dimensions: 120x600 and 160x600
- Images, Java Script & IFrame accepted
- GIF or JPG File Size - 20k max
- Flash File Size - 20k max
- Rich Media on approval
Medium Rectangles:
- Dimensions: 300x250
- Images, Java Script & IFrame accepted
- GIF or JPG File Size - 20k max
- Flash File Size - 30k max
- Rich Media on approval
Square Buttons:
- Dimensions: 125x125 box
- Images, Java Script & IFrame accepted
- GIF or JPG File Size - 10k max
- Flash File Size - 25k max
- Rich Media on approval
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